Jing Hui is a sales professional who has been honing his sales instincts since the teenage years. At the age of 16, he began his career in reputable hotels and worked in no less than four 5-star hotels. His experience is diverse: he was a restaurant manager before being called for national service. From there, he decided to go with his passion and returned as sales & marketing manager in a regional events management company. It was there that his proficiency in Chinese and his love of the culture helped his company expand into overseas markets in China, Hong Kong and Malaysia.

Jing Hui‘s passion for learning business ethics and Chinese business communication style led him to pursue a six-month studies in the University of International Business and Economic in Beijing for Teaching Chinese as a Foreign Language, under the scholarship granted by Chinese National Office.

In 2009, Jing Hui obtained his Bachelor Degree in Business and Management Studies from the University of Bradford while working full-time.