Singaporean copywriter Edward Seah began his journey in copywriting when he read a book on copywriting written by Robert W. Bly, and was completely inspired by the American copywriting superstar.

“What struck me about copywriting is that it is both creative and commercial at the same time,” Edward noted. “And it is not all advertisements. There are many businesses out there that need to reach out to their markets through the written word in a clear, concise and readable manner, and a copywriter is in the best position to help them.

Edward obtained a Diploma in Copywriting in 2009 awarded by CTJT, a correspondence training institute in the UK. He has helped businesses write contents like company profiles, articles and marketing materials. The travel enthusiast also writes on his own travel website as well as articles on insights to business in this new economy.