DID YOU KNOW?    

The difference between LOCALIZATIONS AND TRANSLATIONS?

LOCALIZATIONS AND TRANSLATIONS are actually two different processes used for translating a source language to another language. While translation is about changing the source text (normally English) of programs, documents or web content into a target language through simply translating the words from one language to another, localization takes the translated content a step further by taking into account the semantics and ensuring that the end product is relevant in the target language culture. Such “mishaps” can occur to the embarrassment of the publisher when translations in done in a literal manner without localizations, such as a Tokyo Hotel notice translated into English literally as; “Is forbidden to steal hotel towels please. If you are not a person to do such thing is please not to read notice.”

Though most word for word translations often amused the reader, it has the undesirable potential of being offensive in the target language’s culture when such “jokes” infringe upon cultural sensitivities. If the translated language is irrelevant to the target culture, then it is likely that localization was not done in a methodical and professional manner.

In ELITE ASIA, we take the initiative to advice our clients on ensuring the translated content stays relevant to the target audience and go the extra mile by cautioning them when translated materials would border on being offensive to the readers.

Tell us your LOCALIZATIONS AND TRANSLATIONS needs and we will take care of the rest. Feel free to call us at +65 6565 7166 or use our web form to find out how much you can save with us today.